Brand & Content Specialist

Join PT. Lumina Property Group as a Brand & Content Specialist and play a pivotal role in shaping and safeguarding the Lumina Build brand while crafting compelling content that resonates with our audience. Based in the vibrant heart of Badung, Bali, you'll be at the forefront of creating a strong brand identity and engaging content that drives our business forward.

As a Brand & Content Specialist at PT. Lumina Property Group, you'll be responsible for developing and implementing brand strategies that align with our company's vision and values. You'll create and manage content across various platforms, ensuring consistency and quality. This role is perfect for someone who thrives in a dynamic environment and is passionate about building and promoting brands.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies to enhance Lumina Build's market presence.
• Create and manage engaging content across digital and traditional platforms.
• Collaborate with the marketing team to ensure brand consistency and messaging.
• Conduct market research to identify trends and opportunities for content creation.
• Monitor and analyze content performance using tools like Google Analytics and social media insights.
• Manage the content calendar and ensure timely delivery of content.
• Stay updated with the latest trends and best practices in brand management and content marketing.
• Assist in the development of brand guidelines and style guides.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in brand management or content marketing.
• Proven experience in creating and managing brand identities and content strategies.
• Strong understanding of digital marketing tools and platforms (e.g., SEO, SEM, SMM).
• Excellent written and verbal communication skills in Indonesian and English.
• Ability to work independently and as part of a team.
• Creative and innovative mindset with a keen eye for detail.
• Familiarity with content management systems (CMS) like WordPress or Adobe Experience Manager.

🛠️ Keahlian

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